Getting Real - from 37signals

Monday, May 18th, 2009

Introduction:

This book has a very compelling opening. It promises liberation from the shackles of endless top-down planning before a single line of code ever gets written.

Getting Real foregoes functional specs and other transitory documentation in favor of building real screens. A functional spec is make-believe, an illusion of agreement, while an actual web page is reality. That’s what your customers are going to see and use. That’s what matters.

Chapters:

1. The Starting Line
2. Stay Lean
3. Priorities
4. Feature Selection
5. Process
6. The Organization
7. Staffing
8. The Blank Slate
9. Code
10. Words
11. Pricing and Signup
12. Promotion
13. Support
14. Post-Launch
15. Conclusion

by Dane Lyons